The EcoThrift story actually begins long before EcoThrift itself.
In 1947, Greg Ellison’s grandparents pioneered the private thrift store concept after a career of serving the less fortunate as Salvation Army officers.
In 1982, Greg and his father Robert opened Value Center in downtown Vallejo, California with two trucks, 10 employees, and a very small showroom. Over time, Greg and the remarkable crew of that first store improved the thrift store shopping experience by developing a highly focused merchandising strategy. By 1987, the 6,500-square foot Vallejo store was setting industry records in sales per square foot. In 1989, Greg and his crew began managing a second store in Stockton, which his father had opened in 1962.
From the beginning, we’ve been on the leading edge of recycling, repurposing and reusing—wasting nothing that can be processed or sold. In 2005, we rebranded as Eco Thrift. The new name invited the public to embrace our values as well as the merchandise.
Eco Thrift now has seven locations. We are the highest volume for-profit thrift store company in California. Over the years, we’ve continued to develop systems for increasing the amount and quality of goods we acquire, process and offer for sale, thereby delivering more value and satisfaction for our customers.